Fractional Marketing Leadership

Specialized marketing expertise and guidance without the full-time commitment and cost of hiring a permanent marketing executive.

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Services

Areas of Marketing Expertise

Marketing Strategy

Establish clear goals and objectives, allowing for a more focused and effective approach to marketing
Identify and target the right audience, ensuring resources are not wasted on reaching those unlikely to be interested
Differentiate your brand from competitors, creating a unique identity and value proposition to attract and retain customers
Build a framework for measuring and evaluating the success of marketing initiatives, allowing for continuous improvement and refinement over time
Incorporate AI-informed insights and emerging buyer discovery behaviors to strengthen go-to-market strategy, positioning, and decision-making

Content Marketing

Increase brand awareness with valuable and informative content that resonates with your target audience
Improve search engine rankings with high-quality content
Establish trust and credibility with your target audience and increase conversions

Brand Awareness

Build brand loyalty, which can lead to repeat business and positive word-of-mouth recommendations
Differentiate your brand in highly competitive industries
Engage with your customers to gain valuable feedback and insights to improve your product or service

Product Marketing

Leverage targeted messaging and marketing channels to reach a wider audience and generate more interest
Highlight unique features, benefits, and value propositions to create a competitive advantage
Gain valuable insights into customer needs, preferences, and pain points to inform product development and improve the overall customer experience
Translate complex capabilities, including AI-enabled products, into clear, credible messaging that resonates with buyers

Event Management

Efficiently allocate resources, streamline processes, and optimize the use of time
Maximize revenue by identifying opportunities for cost savings and lead generation
Leave a lasting impression on attendees and enhance the brand image

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Elizabeth Venafro

Fractional CMO and Marketing Executive

Elizabeth is a B2B and B2G marketing executive with 20 years of experience in start-up, growth, and public organizations across diverse industries, including technology, healthcare, and government. She currently serves as a fractional CMO for several clients, providing them with executive-level marketing support without the commitment or expense of a full-time employee.

Most recently, Elizabeth was the VP of Marketing and Growth at Sorcero, the leading language intelligence platform, enabling 4 of the top 5 global life sciences organizations to gain clarity and complete visibility on the efficacy and impact of their scientific engagement on patient outcomes. Before joining Sorcero, Elizabeth worked as the Director of Marketing at several AI-powered software companies, including Omnilert and Unison, helping translate advanced technology into clear go-to-market strategy and messaging. She was also a Co-Founder and Managing Partner of Konvergent, as well as the Director of Global Marketing Communications for medical device manufacturer K2M (acquired by Stryker) from start-up through IPO.

Elizabeth was honored in the 2015 Loudoun 40 Under 40 and has recently completed executive education at the University of Pennsylvania’s Wharton School, including the Executive Presence and Influence: Persuasive Leadership Development Program and the AI Applications in Marketing and Finance program.